All third-party integration with LinkedIn occurs via a LinkedIn application (an application defined at developers.linkedin.com), and every application is owned by one and only one LinkedIn profile. You could either develop and code your own service to operate your application, or you could use an existing service to act as your agent.
The SocialOomph service is the agent that acts as the operator of your LinkedIn application.
This arrangement means you own the LinkedIn application that posts to your LinkedIn properties, and you use SocialOomph as the software engine to do that posting for you.
It holds the following benefits: