All third-party integration with StockTwits occurs via a StockTwits application (an application defined at api.stocktwits.com/developers/apps), and every application is owned by one and only one StockTwits profile. You could either develop and code your own service to operate your application, or you could use an existing service to act as your agent.
The SocialOomph service is the agent that acts as the operator of your StockTwits application.
This arrangement means you own the StockTwits application that posts to your StockTwits properties, and you use SocialOomph as the software engine to do that posting for you.
It holds the following benefits: