All third-party integration with Reddit occurs via a Reddit application, and every application is owned by one and only one Reddit profile. You could either develop and code your own service to operate your application, or you could use an existing service to act as your agent.
The SocialOomph service is the agent that acts as the operator of your Reddit application.
This arrangement means you own the Reddit application that posts to your Reddit properties, and you use SocialOomph as the software engine to do that posting for you.
It holds the following benefits: