Why do I need a Pinterest application?

All third-party integration with Pinterest occurs via a Pinterest application, and every application is owned by one and only one Pinterest profile. You could either develop and code your own service to operate your application, or you could use an existing service to act as your agent.

The SocialOomph service is the agent that acts as the operator of your Pinterest application.

This arrangement means you own the Pinterest application that posts to your Pinterest properties, and you use SocialOomph as the software engine to do that posting for you.

It holds the following benefits:

• The Pinterest application belongs to you and only you can use it to publish posts to Pinterest.
• If any Pinterest application (other than your own) that also uses SocialOomph as an agent is restricted, deactivated, or deleted, your Pinterest application and your past Pinterest posts are not affected. In other words, you are insulated from undesireable posting behavior by other users and from erroneous account deactivations by Pinterest.
• Your Pinterest application's reputation (that Pinterest uses to impose restrictions and deactivations) relies solely on your posting behavior and is not affected by any undesirable posting behavior of anyone else.
• For Pinterest the benefit is that your Pinterest application operates within their rules and application management environment. In other words, they can enforce their policies and rules on your application with no impediment. Undesireable posting behavior can be identified and shut down much faster because it's not cloaked by the posting behavior of thousands of other users.
• For SocialOomph the benefit is that erroneous deactivation of personal profiles, deactivation of or restrictions imposed on a Pinterest application, and undesireable posting behavior by one user does not affect our entire user base.